From a very early age Ivar knew that he wanted to find a profession in the fitness industry. After school he completed his undergraduate degree in Sport Science and honours degree in Biokinetics. Since then he has been working with a wide variety of different people who have different training goals. As manager of FitLife HQ, Ivar guides the conditioning programs we offer to bring simplicity to the ever-changing and overly-complex fitness industry. He has experienced how functional training works for any individual, irrespective of age, body mass and fitness levels. The reason behind this is that our goals as humans differ by degree, not by kind. We all want to be more functional and have a better work capacity. FitLife programs help us to improve these components -whether we are top level athletes or individuals new to the world of fitness.